PORTLAND STATE UNIVERSITY
Portland, Oregon
In 2012, Portland State University (PSU) launched The Provost’s Challenge, a unique campus-wide design initiative and innovation competition that encouraged collaboration, community engagement, and crowdsourcing. Faculty and staff proposed projects, created teams, and consolidated ideas and proposals through both online and in-person public interactions. The effort engaged over 1,000 PSU employees, generated 162 proposals, and eventually resulted in 24 different projects winning funding. Among these wide-ranging projects were online degree and certificate programmes, hybrid campus/online courses, coaching for struggling students, and improvements to orientation and advising models. The Provost’s Challenge identified barriers to student success, created community-driven solutions, and built systems in a disruptive, competitive environment.
This innovation effort grew into the ongoing reTHINK PSU, a campus-wide presidential initiative to deliver an education that serves more students with better outcomes while containing costs through curricular innovation, community engagement, and effective use of technology. PSU’s mantra is ‘Let Knowledge Serve the City’, and the institution continues to focus on strategic project implementation as part of reTHINK PSU, and to embrace the innovation and change necessary to better serve students in higher education today.
‘Three key components of leadership are vision, commitment, and participation. If you want a change, you have to get a champion for it.’
— Wim Wiewel
WIM WIEWEL
President of Portland State University
Years of Service: 2008–2017
Wim Wiewel holds degrees in sociology and urban planning from the University of Amsterdam in the Netherlands and a Ph.D. in sociology from Northwestern University. Wiewel was the eighth president of Portland State University from 2008 to 2017. He currently serves as the President of Lewis and Clark College in Portland, Oregon.
Under Wiewel’s leadership, PSU developed five guiding themes: provide civic leadership through partnerships, improve student success, achieve global excellence, enhance educational opportunity, and expand resources and improve effectiveness. Under his tenure, PSU became the largest and most diverse university in the state. Retention and graduation rates increased every year, while funded research went up 50 percent, and fundraising tripled. His leadership earned him a 2014 CASE (Council for Advancement and Support of Education) Chief Executive Leadership Award.
How has your personal journey informed your motivations to do this work?
I have always been a leader, starting in elementary school. I was always the class president (or wanting to be the class president) or the organizer of the event.
Growing up in the Netherlands, you are aware of big infrastructure works. That’s why the Netherlands even exists—because they build dykes and polders to keep the water out. I was intrigued by national highway plans, fascinated with the urban environment, so I studied sociology but with an interest in urban sociology. It was more or less random that I got a job in Chicago at the Department of Urban Planning. When the director of the center left, I became acting director. Right around that time, I got my PhD, and when they did a search to fill that position on a permanent basis, with that came the faculty position in Urban Planning. So in a sense, I’m an accidental professor of urban planning.
It’s not accidental that I’m a professor. I certainly applied to jobs like community organizer or social service provider. I was interested in doing good in some way in the city, but I also realized I wasn’t really a frontline person. I was willing to be in the trenches part of the time, but I also wanted to be able to step back and reflect on, and write on, and possibly teach about what I was doing. The academy, of course, is a perfect place for that.
To pursue a PhD, you have to be willing to spend a lot of hours by yourself, so it attracts personalities who are not necessarily good about being with other folks. If you are just slightly better than most, you’re going to fall up. That’s how I describe my career. I didn’t set out to become a president or dean or anything like that. But I benefited along the way from mentors who told me I had leadership potential and encouraged me to pursue things. I benefited from a whole variety of training programmes: the Committee on Institutional Cooperation (CIC) when I was in Chicago, a training programme at Wharton, a programme at Harvard…. So I’ve done various forms of leadership training, and those have been relevant and helpful.
What does innovation mean to you in the context of your work as an institutional leader?
I don’t use the word innovation all that often. Change, improvement, progress, yes. Innovation always seems a little bit pretentious, frankly. I assume they mean a more drastic form of change than the gradual evolutionary process that always happens in organizations.
At Portland State, I would use the word innovation with regard to totally changing the nature of how we do our internal budgeting, or developing the performance-based budgeting that allows us to allocate cost. The other big one is reTHINK PSU, to really change and rethink how we went about our pedagogy.
How did you experience the severity of external pressures on your institution?
Portland State’s community engagement came out of fights with our larger sister institutions that didn’t want us to grow. That required us to create strong coalitions with the local business, government, political, and not-for-profit sections, because we needed them to stand up and say, ‘Yes, we care about this university’. We attracted more and more faculty who saw their work as being about community engagement, and then it became self-propelling because now the whole faculty body was going that way.
I was influenced at that time by the rise of MOOCS [massive open online courses]. I didn’t think it was necessarily the answer, but I did think that we couldn’t keep doings things the way we always had. We were not going to be a MOOC university, but we needed to think about the availability of online learning and the new learning styles of people who are technological natives—how that changes what we do, how we do it, and who we do it for. It wasn’t like all of a sudden half our students were signing up for MOOCS, but it was a big change in the environment that could become a crisis if we didn’t deal with it. It would involve a focus on how to use technology to change the nature of our teaching.
How would you describe the leadership structure you created?
My three key components of leadership are vision, commitment, and participation. If you want a change, you have to get a champion for it. That person is, in a way, more important than the unit. There’s got to be somebody whose responsibility is to really drive it. On the whole, that is how you’re most likely to be successful. The risk of that model is that if you make it a unit, that unit ends up being vulnerable if there’s a leadership change.
Clearly, there is a team. We’ve spent a lot of time doing team-building exercises over the years with retreats and with different compositions of the executive committee. But I’d be lying if I didn’t admit that I’ve played a pretty big role in issues. Certainly, other members of the executive committee have brought issues to the floor. The performance-based budgeting, the initiative for that did come from me, but 90 percent of the actual making it happen came from the Vice President of Finance and Administration, first, and then to some extent the provost as well.
If you talk about the general leadership model, it’s certainly a system of distributed power. It’s not like every decision either runs through me or even through the executive committee. There’s a lot of power vested in the deans when it comes to the colleges, in the vice presidents for their divisions, in the various unit directors for their units. It’s an organization where power is fairly decentralized. I don’t want to say it’s democratic or bottom-up, but units have a fair amount of autonomy over their activities.
How did you frame your vision for this work? What was the story you told about why this was important?
A vision does not arise full-blown from the leader’s head, but it comes from the leader’s interpretation of the institution and where it wants to go. But you can’t do it without participation. It’s got to be based on broad participation.
One of the most important roles of a leader is to be the “storyteller-in-chief”. You allow people to see the best in a new light. There’s a story about three baseball umpires discussing how they call balls and strikes. The first one says, ‘I call ‘em as I see em’. The second one says, ‘I call ‘em as they are”. The third one says, ‘They ain’t anything until I call them’. It’s the notion of respective sense-making. You tell the story of where the institution has been, the challenges it has faced, how it came to be where it is now. Obviously it has to be grounded in truth, but all stories are selections. All histories are selections that become compelling stories to help people understand why we are where we are now—and how they might move forward, building on that history, facing those challenges, or taking advantage of those historic opportunities.
Portland State University Visual Case Study
Executive Leadership
President Wiewel hired Provost Sona Andrews to address the emerging challenges facing the university and to serve as a champion for the change effort. Andrews was less concerned with defining the future organization; her leadership process was to ask critical questions, then provide a forum and process for the university community to develop solutions. She developed cross-disciplinary teams that were given authority and autonomy and the responsibility to take risks to drive innovation.
Spark
In response to environmental and funding pressures, PSU closed its extended studies programme, which included siloed programmes for online classes, executive education programmes, and summer school. Administration received permission from the student body to reallocate $4 million budgeted for online course development towards an “innovation initiative” to improve the student experience.
Sense-Making
The reallocation inspired The Provost’s Challenge, a campus-wide design initiative to fund innovative faculty and staff projects and student-experience improvement grants. Leaders of The Provost’s Challenge decided to use crowdsourcing and had to improvise the design, methodology, and the technology to launch the initiative. The barrier to entry was low: Proposals required only a title, a paragraph describing the project, and more than one author. They received 162 proposals.
New Vision
While The Provost’s Challenge provided a platform and money for important projects and innovations in the university, its larger impact was the beginning of a sea change in how the university approached innovation through co-creation, crowdsourcing, and “design-thinking” methodologies centering the student experience.
Team/Mandate
The success of The Provost’s Challenge eventually led to the creation of the Office of Academic Innovation to support innovations across the organization, such as reTHINK PSU and the advising redesign.
Iteration
Crowdsourcing and design thinking has engaged students, staff, and faculty in creating a culture that supports innovation and change.
Portland State University
reTHINK PSU
PROVOST'S CHALLENGE
The Provost’s Challenge defined specific problems and solutions by funding small innovations across the university:
• The Acceleration Challenge: Innovations for online programmes and degrees that addressed student success, time-to-degree, and cost
• Reframing Challenge: Innovations leveraging technology to reimagine credit assignment, proficiency development, credentialing, and collaboration—both within and without the Oregon University System—to increase completion rates
• Inspiration Challenge: Low-cost, technology-based solutions to improve student success and graduation rates
reTHINK PSU
A campus-wide effort was initiated to deliver student services with better outcomes and contain costs through innovation, resulting in the following initiatives:
• Flexible Degrees Programme: Leveraging experiments from The Provost’s Challenge, this programme was built from innovative experimentation (rather than traditional strategic planning) to provide flexible learning for non-traditional students.
• Student Success Initiative: Focused on removing barriers to student success and graduation, leaders followed a “design-thinking” methodology to center the student experience in their research. Among the projects developed were redesigned advising programmes, a new academic home for undeclared students, a coordinated service network, data-driven student interventions, and online portals for academic coaching, career services, and tutoring
Who They Serve
Portland State University is Oregon’s most diverse public research university and the only urban public university in the state.
Providing Access
PSU’s admission criteria for college freshman is a minimum 3.0 GPA or a combination of GPA and SAT/ACT scores. PSU also partners with state community colleges to provide access to returning adult learners and students not meeting freshman acceptance criteria.
Enabling Success
Many of the recent programmatic innovations at PSU involve reducing barriers for student success, including flexible degrees for returning adult students, redesigned advising programmes, streamlined administrative processes, and degree maps to support course selection.